Monday, March 21, 2011

Rough Luxe Hotel, London

Rough-Luxe is a new way of looking at luxury as a moment in time and not only part of an object of consumption. Luxury is an enriching personal experience and not only an ownership of an expensive object.

Therefore, the Rough-Luxe definition of Luxury is: time for reflexion, personal encounters with people, nature, architecture and environment as well as food and social and cultural experiences linked to geographic locations. It is also, the intellectual solicitation, listening to ones own feelings as well as comparing objects and time and thinking of their hierarchy.

Rough-Luxe is about the experience, the surrounding, the intrinsic value of objects, art, culture and the people surrounding us as well as the ‘‘consumable’’ items, that you come across in a Rough-Luxe hotel or affiliated business or event.
 Philosophy of Rough Luxe.




Rough Luxe Hotel



ROUGH LUXE HOTEL IN LONDON

This is Rough Luxe. Half rough, half luxury. A little bit of luxury in a rough part of London. A little bit of rough in a luxurious London.
 via hotel website.












Designer: Rabih Hage







ROUGH LUXE HOTEL
1 Birkenhead Street 
London, WC1H 8BA

+44 (0)20 7837 5338
stay@roughluxe.co.uk







More pics here.


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